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US, Canada vie to satisfy China's voracious appetite for pork

Canada has overtaken the United States as the top North American supplier of pork to China as farmers and meat packers in both nations battle for lucrative shares of the biggest global market.

Canada's pork sales to China, after a sharp rise last year, exceeded those of the US in the first quarter of 2017.

That's only happened a handful of times in two decades, according to US and Canadian government data.

Rising affluence is driving China's voracious appetite for pork, including parts of the pig-feet, elbows, innards-which command little value in most countries.

Nevertheless, it doesn't mean the productivity of farms in China has been reduced.

According to the data of the Food and Agriculture Organization, China, which is both the leading producer and the largest consumer of pork, rising pork consumption has led the sellers to take up the slack in supply by importing.

In fact, the imported pork products are not as popular as the imported beef in China. Some consumers have even never heard of imported pork.

"The fresh pork is local production, we don't have any imported pork supply," said Ito Yokado Beijing store official who is in charge of the store's fresh pork supply.

Beijing Central Key Trading Co Ltd, a Beijing-based food importer, said that the competitive price of imported pork was the major reason for it to do the business. The imported meat must be frozen during the transportation as a precondition, therefore the price is much lower than the fresh meat.

Drug-free exports

Canadian farmers have almost completely removed the growth drug ractopamine from their pigs' diet, largely because it is banned in China, which consumes half the world's pork.

In contrast, the US exports to China are limited because only about half of the nation's herd has been weaned off the drug, according to US hog producers, meat packers and animal feed dealers.

But major US-based firms are now moving to produce more ractopamine-free hogs-including the three biggest pork producers, Smithfield Foods, Seaboard Foods, a division of Seaboard Corp, and Triumph Foods, a hog farmer cooperative.

The rise of Canada's pork exports underscores the power of the gargantuan Chinese market to influence agricultural practices and profits in supplier countries worldwide.

As recently as 2013, annual US pork sales to China, some 333,000 metric tons, more than doubled Canada's shipments of 161,000 tons.

That's the same year Canada's hog industry started to remove ractopamine, best known as Eli Lilly & Co product Paylean.

In the first quarter of this year, Canada shipped nearly 93,000 tons of pork to China, on pace to hit 372,000 tons annually. That eclipsed the 87,500 tons that the US shipped, according to data from both governments.

The European Union, which has long banned ractopamine, is among China's top foreign pork suppliers, exporting 393,365 tons in the first quarter.

Chinese authorities banned the use of ractopamine in livestock in 2002. They say meat raised with the drug can cause nausea and diarrhea in people and be life-threatening to sufferers of heart disease.

US stance odd

The US Food and Drug Administration, however, did not see the same dangers when it approved ractopamine in 1999, concluding that it would "not have a significant impact on the human environment".

The FDA's stance has drawn some criticism, including a 2014 lawsuit by environmental groups alleging the agency has not fully examined the drug's impact. The suit was later dismissed on technical grounds but is being appealed.

Hog farmer and rancher groups defend ractopamine use, saying it allows them to grow livestock more efficiently, with less feed, said Dave Warner, spokesman for the National Pork Producers Council. Canadian health authorities also allow consumption of pork from hogs raised with the drug.

The China market is so lucrative that Canada's HyLife started selling pork online directly to Chinese consumers last year.

The small Manitoba processor hawks pig feet and elbows on e-commerce site JD.com, a competitor of Alibaba Group Holding Ltd.

"They're big online buyers," said Claude Vielfaure, HyLife's chief operating officer. "You try to move your pork all kinds of ways."

Costly by-products

Rising Chinese pork demand has driven up prices for by-products including pigs' feet, kidneys and livers.

Pigs feet sell for more than $1.85 per kilogram-about double their value two years ago, said Richard Davies, executive vice-president of sales and marketing at Olymel, one of Canada's biggest pork packers.

Selling by-products can squeeze another $10 per pig from a carcass that otherwise earns packers about $180, said Ray Price, president of Alberta-based processor Sunterra Meats.

Stewed pigs' feet with white beans is a famous dish from Sichuan province, one of China's culinary capitals, while blood sausage, made from intestines and cooked with pickled vegetables, is a traditional winter dish in the Northeast.

Chinese consumers enjoy the strong flavor of offal-internal organs and entrails. In Beijing, stir-fried pig's liver with vegetables is common on dinner tables and known for its nutritional value.

In all, China consumed 55 million tons of pork last year. Although that is the lowest total in four years, imports are rising fast because millions of China's small-scale farmers have left the pork business in recent years because of falling prices.

In fact, it did not lead to shortage of pork at the consumer level. The huge domestic demand of pork ensured pork was imported.

Chinese dietary structure is such that many dishes are made from pork. It is certain that the market demand for pork is much more than that for beef and mutton, according to Beijing Central Key Trading Co Ltd.

China key to trade

China became Quebec-based Olymel's biggest export market last year, vaulting over the US and Japan. It plans to open a sales office in China as early as next year.

"Just a tweak in that market can change the game for anyone in the world," Davies said.

US pork producers have moved more slowly than their Canadian competitors to raise ractopamine-free pigs, primarily because the US is the world's third-biggest domestic market for pork.

Precisely because of that reason, Beijing Central Key cut its imports from the US, the company said. It also made it clear that any import of the pork containing this drug is not its priority.

Tyson Foods Inc and Hormel Foods Corp continue to process hogs that were fed ractopamine in part because they do not raise their own pigs.

Hormel's hog supply "comes from more than 500 family farms", the company spokesman said, many of which use the growth drug.

US firms can also send pork from ractopamine-fed hogs to Mexico and Japan, the top US pork export markets.

But many US-based suppliers are nonetheless scrambling to take advantage of Chinese demand for ractopamine-free pork.

Smithfield, the world's biggest pork producer and a subsidiary of Hong Kong-listed WH Group, has raised most of its hogs without the drug for more than two years, a spokeswoman said.

As the top exporter of pork to China, Smithfield firm shipped 300,000 tons there from the US and Europe last year.

The second-and third-biggest US pork producers-Seaboard and Triumph-are jointly opening a pork processing plant in July in Sioux City, Iowa, where nearly all hogs slaughtered will be ractopamine-free, according to local hog producers and animal feed mills.

Building dedicated ractopamine-free pork plants allows processors to limit risk of China rejecting shipments that contain trace amounts of the drug.

Seaboard declined to comment about ractopamine. Triumph did not respond to requests for comment.

The Cooperative Farmers Elevator in Ocheydan, Iowa, is constructing a new feed mill that by 2018 will produce only ractopamine-free animal feed.

"It was requested from some of the customers we deal with," said Steve Peterson, the cooperative's vice-president of feed. "The one that is pushing the hardest is Seaboard."

US hog producer Prestage Farms also is planning a new Iowa slaughterhouse for as many as 10,000 ractopamine-free hogs annually by 2018, said Ron Prestage, its president.

With the US hogs in record supply, foreign demand is essential to profits, Prestage said.

"When we have plentiful hogs, as we do today, packers prefer not to have ractopamine," Prestage said. "They want to be able to export as much product as they can."

Source: China Daily. Date: 2017-07-10


Sewage treatment firms eye opportunities in China

CHANGZHOU - Global sewage and water treatment firms are eyeing opportunities in an unsavoury place: a growing pile of waste in China, the world's most populous nation.

The country has been for years battling contamination from fertiliser run-offs, heavy metals and untreated sewage. A survey in 2015 showed that nearly two-thirds of China's underground water and a third of its surface water was unfit for human contact.

To reverse this, China has pledged to lay 126,000km of new sewage pipes by 2020, enough to circle the globe three times, and raise urban wastewater treatment by 50 million cubic m a day, equal to 20,000 Olympic-size pools.

This has opened the floodgates to sewage specialists, such as Israel's Emefcy, RWL Water - controlled by Estee Lauder's Mr Ron Lauder, and France's Veolia, who want to grab a share of the market, with China's annual environmental spend estimated at 3 trillion yuan (S$609 billion) over the next five years.

Mr Tong Weidong, vice-chairman of China's legal work commission, said: "Right now, the problem of wastewater from agriculture and the countryside is very serious and wastewater treatment work is a weak link."

Recently, there were reports of villages dumping sewage into the reservoir of the Three Gorges Dam, the world's biggest power station, spanning the Yangtze River in central Hubei province.

Local officials will be forced to improve sewage capacity under new legislation that makes them directly responsible for water quality.

Cities need to hike treatment rates to 95 per cent by 2020 from 92 per cent in 2015, while rural regions in central and western China need to reach 50 per cent.

Mr Yong Wong Jin, the chief executive for Emefcy in China, said: "The market is massive."

It estimates the potential in Beijing and nearby provinces at more than US$1 billion(S$1.4 billion).

Foreign players have been in China for a while - such as Veolia, which has water projects across the country - but the focus on a large-scale clean-up has gained impetus only recently. China's latest five-year plan, released in 2016, emphasises tackling pollution, while in an action plan published in 2015 the government vowed to improve water quality nationwide by 2030, pledging to spend billions of dollars.

The local authorities, meanwhile, have struggled to fund their plans, opening the door for more private-sector involvement.

Emefcy plans to put eight small-scale sewage treatment units into operation in China by the end of this year and is building a local factory, saying its small-scale units can treat 20,000 litres a day, take two months to install and have significantly lower energy costs, making them ideal for the rural market.

General manager Xue Xiaohu at Jiangsu Greenway, which sells water treatment technology to the textiles industry, said stricter environmental standards are drawing in companies of all sizes, but big state-owned firms still dominate major projects.

China has promised to give environmentally friendly projects a leg-up by providing banks with more incentives to lend and encouraging green financing.

Offshore players have the added hurdle of navigating local rules and typically also need to team up with local partners. "There are challenges in dealing with local governments and that is where our partners kick in," said Mr Yong from Emefcy, which has a number of Chinese partners, including Zhejiang Provincial Energy Group and Jiangsu Jinzi.

Source: Reuters. Date: 2017-07-10


BASF, Cargill, P&G, and GIZ collaborate to drive production of sustainable coconut oil in the Philippines and Indonesia

BASF, Cargill, Procter & Gamble (P&G), and the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH have joined together in a development partnership under the develoPPP.de programme by the German Federal Ministry for Economic Cooperation and Development (BMZ)

The partnership will help establish a sustainable certified and transparent supply chain of coconut oil in the Philippines and Indonesia.

By working with the smallholder farmers and teaching them better practices, the main goal of the development partnership is to increase their incomes and economic self-sufficiency by improving the productivity of their farms. This will be achieved through trainings on Good Agricultural Practices (GAP), intercropping and enhanced farm management skills, and the strengthening of farmer groups. Around 3,000 smallholder farmers in the Philippines and 300 in Indonesia will benefit from the program. Out of this group, around 800 smallholder farmers will receive additional training on the Sustainable Agriculture Network (SAN) standards in order to apply for Rainforest Alliance certification. The partnership is also working on establishing a chain of custody for certified material to help increase transparency along the supply chain.

Targeted regions are Southern Mindanao and Southern Leyte in the Philippines and Amurang in North Sulawesi, a province of Indonesia. The Philippines and Indonesia are the world’s two largest producers of coconuts and exporters of coconut-based products. The majority of the coconut farmers are smallholders and tenants cultivating less than four hectares of land who are seldom organized in functioning farmer groups and cooperatives. This gives rise to a number of challenges: Little or no economies of scale, lack of financing and training resources, and a rigid supply chain, which increase the farmers’ dependence on middlemen and perpetuates inefficient and unsustainable agricultural practices.

Cargill, which owns and operates copra-buying stations and crushing plants, is providing training to smallholder farmers and setting up the structures for certification. The crude and refined oil produced by Cargill is then further processed by BASF and P&G for ingredients in the home and personal care and in the nutrition and health markets. Together, the private partners bring in the understanding of and experience in the coconut oil market mechanisms and trends. GIZ contributes to the project with its expertise in capacity building on farmers’ level as well as in implementing GAP and sustainability standards. GIZ also steers the project and manages its implementation on the ground, working closely with government agencies including Philippine Coconut Authority (PCA) and the Agricultural Training Institute (ATI) in the Philippines.

The project builds on a preceding development partnership – “Nucleus of Change” – implemented in General Santos in the Philippines by Cargill, BASF and GIZ from 2011 to 2015. During this partnership over 1,000 smallholder farmers were trained and the first 300 coconut smallholder farmers became the world’s first Rainforest Alliance Certified TM coconut farms.

Source: Far Eastern Agriculture. Date: 2017-07-07


Vietnam targets exporting 4 million tonnes of rice by 2030

Vietnam aims to export 4 million tonnes of rice in 2030 under a 2017-2020 rice export development strategy with a vision to 2030 recently approved by Prime Minister Nguyen Xuan Phuc.

Per the plan, fragrant rice and specialty rice will account for 40 percent of the export volume, glutinous rice 25 percent and white rice roughly 25 percent, while special rice products such as rice fortified with micronutrients, parboiled rice and organic rice, rice bran and rice powder will gradually increase to 10 percent. 

By 2030, Asia is set to account for half of Vietnam’s total rice sales abroad, Africa about 25 percent, the Middle East 5 percent, Europe 4 percent, the Americas 10 percent and Oceania 4 percent. 

The strategy aims to maintain Vietnam’s shares in traditional export markets and develop new ones while increasing connectivity between manufacturing and trade via value chains, affirming Vietnamese rice’s prestige on international markets. 

Vietnam shipped 413,000 tonnes of rice worth 182 million USD abroad in June, raising the six-month volume and value to 2.8 million tonnes and 1.2 billion USD, up 6.3 percent and 4.9 percent, respectively. China remained the top importer of rice from Vietnam.

Source: VNA. Date: 2017-07-07


Yangling produces new breed of apples

As China's only agricultural high-tech industries demonstration zone, Yangling in Shaanxi province has been shouldering the need for an "experimental field" for modern Chinese agriculture since its inception in 1997.

Local scientists from Yangling have set up 293 pilot agricultural technology demonstration projects covering 18 provinces and autonomous regions in the past 20 years.

"The orchard is planted with a new breed developed at the research and experiment station. It is as red as a lantern. This kind of apple is delicious and of high yield," Gao Xiehu, who is a farmer from Baishui county of Shaanxi province, said. 

Gao said a new breed of apple was developed by Rui Yang, a professor at Northwest Agriculture and Forestry University, and Zhao Zheng Yang, chief expert of Baishui apple experimental station. Their team independently developed new varieties of high-quality, red and late-maturing apples.

In 2004, local scientists and farmers began working on a hybrid of Chinese qin guan and Japanese fuji apples. After 10 years, they succeeded in developing a new breed of apple named rui yang. In January 2015, it was officially approved by Shaanxi provincial commission on fruit varieties.

Source: China Daily. Date: 2017-07-07


Rabobank analyst predicts Chinese dairy demand to lift after two-year hiatus

 

Chinese demand for dairy products is continuing to grow but not at the breakneck pace of a decade and more ago, Rabobank analyst Sandy Chen says.

Rosy projections for the growth of the Chinese infant formula market have proven to be wide of the mark. Two years ago Euromonitor forecast that with the loosening of the one-child policy, sales of infant formula would jump from US$19b to more than US$50b by 2020.

Shanghai-based Chen, in New Zealand this week to provide a first-hand insight into China's appetite for dairy imports, said people were reluctant to have more than one child because of the perceived high cost of bringing up children.

Beingmate chairman Wang Zhentai, Fonterra chief executive Theo Spierings, former Prime Minister John Key and chairman of China Dairy Industry Association Song Kungang. Fonterra has made a hefty investment in dairy marketing company Beingmate. 

"Euromonitor was pretty optimistic but they have revised down their projection sizably, it's still a growing market but not at the same rate - about 8-9 per cent a year, more in line with what we were looking at."

Two years ago Fonterra decided to attempt to cash in on the infant formula market by investing $700 million for an 18.8 per cent stake in Chinese company Beingmate. So far no product has been sold as a result of the deal.

In addition, after criticism over the focus on infant formula, the Chinese government has promoted breast feeding as healthier, and parents have agreed.

Chen said after a two-year hiatus, demand for imported dairy products was lifting, partly because Chinese production had fallen, although it was difficult to see transparency in the statistics.

In the early 2000s growth of imported products had been as high as 20 per cent, but today that was down to 4-5 per cent, following the melamine scandal of 2008.

Last year domestic milk production fell by 4 per cent, or 1.5 billion fewer litres than the year before. The three leading dairy provinces - Inner Mongolia, Hebei and Henan, accounting for 43 per cent of national production - recorded a drop of 3 per cent.

"Since 2008 production has been stagnant, there has been a shift in farming structure with more large scale dairy farms, and a strong exit of small farmers. There is also a problem of summer heat stress in cows which impacts production."

As a result, demand would grow faster than domestic production, offering opportunities to exporters. Chen predicted that, with a low level of inventory, China would import more dairy products in the second half of this year.

He said consumer confidence in New Zealand products remained positive, and the country was profiting from word-of-mouth marketing from increasing numbers of Chinese tourists.

New forms of marketing such as e-commerce were becoming popular, and allied to the growth in courier services, products could be sold into second and third tier cities.

New Zealand had gradually shifted to more value add products such as cheese and butter for the food service business, where it was "pretty dominant" in those categories.

Chen cautioned New Zealand about becoming too dependent on China and pointed to countries in Southeast Asia such as Vietnam and Indonesia which were showing more rapid growth and which it should focus on. 

Chen is Rabobank's senior dairy and beverages analyst for Asia, and has been responsible for interpreting the latest trends since 2013. He has a background as an equity analyst.

Source: NZFarmer. Date: 2017-07-06


Vietnam aims to meet USDA requirements with pangasius sector overhaul

Vietnam's ministry of agricultural and rural development (Mard) is aiming to meet any and all US requirements with the implementation of a new decree, exporter Vinh Hoan Corporation has noted.

In May 2017 Mard set out its decree "number 55" to regulate the pangasius sector. "Exporters anticipate that the newly-effective decree will shift this billion dollar industry onto a more sustainable path," said Vinh Hoan on July 1, as the decree entered into force.

Mard, and exporters, have been aiming to meet US Department of Agriculture "equivalency" in time for the expected Sept. 2 deadline; however, the USDA has just announced it will begin inspection of 100% of pangasius imports from Aug. 2.

Mard's decree is unique in that it can be executed immediately, as the ministry had previously promulgated "national technical standards for frozen pangasius fillets", said Vinh Hoan. "The standards would pave the way for farmers, processors, and exporters to comply with the highest regulative requirements, and eliminate those enterprises whose dishonest operations had impacted negatively on the reputation and quality of the Vietnam pangasius."

According to Vietnam's directorate of fisheries, in the first half of 2017 the value of pangasius exports rose 2.7% year-on-year. In the Mekong Delta, farming area and harvest volume reached 3,100 hectares and 519,260 metric tons, up 1.3% and 2.2% respectively year-on-year.

Most farmers and processing companies made profits thanks to increasing raw material price, in which farmers gained VND 4,000-6,000 ($0.17-$0.26) per kilogram, said Vinh Hoan.

However, it is forecast that in August, September, and the fourth quarter of 2017, the processing plants will be short of materials as a consequence of declining farming area in the first quarter.

"Demand from fast-growing markets such as China and Hong Kong is surging, hence the supply-demand gap is expected to widen," the company said.

Source: Undercurrent News. Date: 2017-07-06


Skretting opens 60,000t shrimp feed plant in Vietnam

Aquatic feed maker Skretting has opened a new shrimp feed plant in Vietnam which will serve the country's fast-growing shrimp sector, according to a press release.

The plant was opened by executives from Skretting and Dutch firm Nutreco -- Skretting's parent company -- during an opening ceremony on June 23.

Based in the Mekong Delta, Vietnam's biggest shrimp production region, the plant is 23,000 square meters and has an initial annual production capacity of 60,000 metric tons. The facility is located in the Thuan Dao Industrial Zone, Long An, near to transport links to other important farming provinces in the Mekong Delta.

The company said the facility will produce Skretting’s functional health feed for shrimp, Lorica, which is formulated for different life cycles of shrimp, and help serve Vietnam's "fast-growing shrimp sector reach its full potential".

Samson Li, managing manager of Nutreco Asia, said: “Building this new state-of-the-art plant in Vietnam underlines the strong commitment that we have long shown to our customers in this very important country. This investment will be a vital contributor to the progress of Vietnam’s aquaculture industry and meeting the dietary needs of its fast growing population."

Marc Le Poul, general manager of Skretting South Asia, added: “Building on several years of experience operating in Vietnam, we feel that 2017 is the year for our ambition to reach new heights."

Alex Obach, managing director at "Skretting Aquaculture Research Centre", the global research organization for Skretting, said Lorica is designed to shield shrimp during challenging phases in their lifecycle, including transfer and handling. He added its formulation delivers support to the defense mechanisms of these animals, enabling them to better cope with stress factors.

Skretting entered Vietnam in 2010 through the acquisition of Tomboy Aquafeed, a Vietnamese fish and shrimp feed company. Skretting Vietnam now conducts research, raw material procurement, as well as provides products and services for aquaculture in the country.

Source: Undercurrent News. Date: 2017-07-06


Hunan Group Dakang International Food & Agriculture to expand in Brazil

China’s Hunan Dakang International Food & Agriculture Co Ltd announced on Wednesday in São Paulo that it intends to raise US$300 million to expand its agricultural and livestock activity in Brazil, according to Globo Rural magazine.

The group bought a 57% stake in the Fiagril trading company in 2016 and this year it acquired a stake of 53.99% in the share capital of Belagrícola, a company specialising in the sale of equipment for the agricultural sector.

The two companies jointly trade around six million tonnes of grain per year, most of which is exported, and the group intends to use the resulting turnover as a guarantee to secure credit from the Brazilian banking sector.

“The group intends to expand locally but, at the moment, the focus is on the profitability of existing businesses,” said Fábio Jacob, Dakang’s financial director in Brazil. 

During the session to present the group’s plans to representatives of Brazilian banks, the group’s president, Ge Jungie, recalled that the economies of Brazil and China are complementary, which brings “great opportunities” for business in the country. (macauhub)

Source: Macauhub. Date: 2017-07-06


From bacon to blockchain - China's changing pork sector

China, the world's largest pork market, is seeking to reform the country's pork industry in a drive to stabilise prices, improve product quality and adjust to changing consumption trends. 

At the same time, private companies are also looking to meet higher standards and expectations of more sophisticated consumers. 

Pork index

Perhaps the most important event in recent months has been the introduction of a pork price index at the Dalian Commodity Exchange, the first in China. 

The China's agriculture ministry and the Dalian Commodity Exchange signed the "Joint Action Plan for Bulk Agricultural Commodity Market Information" to jointly issue a "lean type pork price index". 

The pork price index, introduced on March 14, is the country's first pork price index that is published on a government public service website and oriented toward a commercial application.

Stabilising factor

The index is compiled by using data from 89 large sized slaughtering companies in 16 main production and sales provinces in China. 

The Dalian exchange said that "these slaughtering enterprises are representative of the country's industry as their production accounts for 32% of the total slaughter volume of the designated slaughtering enterprises above a certain size across the country".

This development is viewed as a stabilising factor in a country with often volatile pork prices. 

That's because the Chinese market has so far been dominated by small-scale farms which are highly sensitive to price swings. This has historically made it difficult to create a price index.

In the past, when pork supply was high, farmers reacted to a drop in prices by slaughtering pigs for meat rather than breeding more piglets.

A few months down the line this would result in a shortage of pork, sending prices high again.

Futures contract looms?

The introduction of the pork price index also lays the groundwork for futures and options contracts, which the Dalian has already hinted at. 

Introducing a futures contract could result in more price stability because buyers and sellers can hedge against risk by agreeing on a price in advance, which could give pork producers peace of mind. 

A futures contract is an agreement to buy a commodity or another asset at a specific price but have it delivered and paid for at a later date. 

Crackdown on urban pig rearing

Another major development has been a crackdown on urban pig rearing and a drive towards more centralized, large-scale farming. 

China's latest five-year plan for agriculture set a goal of moving swine production away from waterways and densely populated areas, and into the countryside.

This resulted in widespread bans on pig production in urban areas, being implemented by local authorities from 2017. 

The main impact from this will be lower pig production in the short term, which could result in higher domestic prices and more imports to compensate for the shortfall.

And as China consolidates and modernises its swine industry, the total volume and market share of pork production from large companies, especially fully-integrated operations, will further increase.

Chinese takeover

Pork has a huge influence on the Chinese economy, which is most pronounced in the consumer price index and is also reflected in inflation data. 

According to some estimates, the country is home to half the world's pig population and it also imports vast quantities of the meat. 

This dynamic is seen as a primary reason behind the purchase in 2013 by China's WH Group of US-based pork producer Smithfield Foods.

The rationale behind purchasing Smithfield Foods was to take advantage of lower hog prices in the US and higher pork prices in China. 

Given China's huge appetite for pork, perhaps it is not surprising that operating profits at Smithfield's fresh pork business increased by 141% to $545m in 2016. 

'Growing faster than anywhere else'

In a Bloomberg interview in March, Kenneth Sullivan, executive director of WH Group and chief executive of Smithfield Foods, said that the company doesn't see pork consumption moderating in China - not in the long term at least.

However, "in the short term the macroeconomic environment in China will cause a bit of a slowdown there. 

"It's already put a little bit of a dent there in protein consumption in the country. 

"But if you look at it over the very long term, protein consumption in China is growing faster than any place in the world. 

"The urbanisation, the increasing incomes all these have a very positive correlation to pork consumption and to protein consumption in general," Mr Sullivan said. 

Sow shrinkage hangover

Rabobank has underpinned this cautious forecast, with the bank downbeat on Chinese pork output prospects for the first half of 2017, given that "the sow inventory before August 2016 was, on average, 5% lower than 2015. 

"Production will likely start to recover in the second half of 2017, as lower feed grain prices encourage farmers to build up herds and newly established capacity comes online."

Mr Sullivan added that "we could see a significant increase in exports from the US to China – the big idea is that China is the biggest pork market in the world – half the world's pork is consumed in China, so it's a huge market".

Western allure

Mr Sullivan also pointed out in the interview that consumption trends are changing in China.

Consumers are becoming more sophisticated and demand for Western style meats is growing. 

He added: "The more income you have you change the way you consume pork. 

"As their incomes rise, the more Western style produce they will consume, so American style bacon, ham, sausage, these sorts of things. 

"For us, the WH Group, it's a huge opportunity". 

Blockchain earns its bacon

Other US firms are also aware of this opportunity and are looking to ride this wave of change. 

One of them is Walmart's Chinese arm, which has teamed up with IBM to roll out a blockchain system to track pork movements from farm to store shelves. 

The rationale behind this is to show customers that Walmart pork products are of high quality and are traceable, which is hoped will give Walmart customers peace of mind.

Source: AgriMoney Date: 2017-07-05


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