Floriculture

Asia has the potential to become the largest market for floricultural products in the world. Already cut flowers have been exported from Southeast Asia to neighboring countries, such as Japan, Korea, Taiwan, and Singapore. One of the advantages of marketing products to these countries is that they are relatively close to the shipping origins, so postharvest storage has been minimal. In the case of Japan, it is well known that their import regulations and quality requirements are among the strictest in the world, though the price fetched for the product is quite high. This incentive is attractive despite the challenges of successfully marketing cut flowers to Japan.