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勃林格殷格翰副总裁Stephan Lange采访原稿——Steven McOrist 教授倾情奉献

勃林格殷格翰副总裁Stephan Lange采访原稿——Steven McOrist 教授倾情奉献

2016-11-03 


译文:

我们最近在香港与勃林格殷格翰公司的高级人员-中国动物健康副总裁Stephan Lange和中国业务发展经理Xu Lin进行了会谈。

 

勃林格殷格翰(BI)是全球最大的家族型动保企业,主要产品包括疫苗和药品方面。勃林格在美国、德国及中国都拥有大型的研发实验室,为养猪业提供了新疫苗和其他现代技术产品。勃林格致力于为全球的养猪业带来新技术和创新产品,如PRRSPCV和回肠炎疫苗,它们都在亚洲和全球取得了显著成效。然而勃林格及其他规模较大的跨国动保公司在中国所占的市场份额相当低,仅占总市场份额的10% 2016年,1843家中国动保公司占据90%的市场份额,其中有101家为疫苗公司。

 

当被问及亚洲养猪业的未来趋势时,StephanXu表示中国的产业正在经历一场向大型农场整合的重大转变,其中许多公司现在正从上海和北京等传统密集型地区迁移到中国的中部和北部地区。他们预测,在未来的10年内,世界前十大猪肉生产公司中有8家将位于中国境内,但是中国猪业的快速增长也带来了弊端,农场需要更多专业的以及训练有素的技术经理对操作细节进行管理监督。

 

他们意识到中国乃至亚洲养猪业的需求正从治疗产品转向预防产品,例如疫苗的广泛使用。他们注意到随着疫苗使用量的增加也会带来一些难题,比如疫苗从生产商到使用终端这一过程中存在不同的运输方式。同时也发现由于标准研究及检测工具的限制性,这些新型疫苗的有效性可能会受到影响,比如对照动物实验和血清学实验。

 

他们觉得像勃林格这样的公司,与中国养猪行业从业人员进行互动,交流和沟通是一个非常重要的趋势。他们越来越多地使用数字技术,如微信和其他数字论坛,例如利用pig333.cn平台提供有关动物健康和营养方面的专业数据和信息。勃林格正在对数字基础设施进行重大投资,以保持与养猪业及其从业人员之间的密切联系。目前,中国1,843动物保健企业在销售和绩效方面的数据非常有限,所以新的数字技术可以为行业提供一个更有效的市场研究方法。

 

原文:

We chatted recently in Hong Kong SAR withsenior people in the BoehringerIngelheim Company. We met with Stephan Lange, VicePresident for Animal Health in China and Xu Lin, Business Development Managerfor China.

 

BoehringerIngelheim(BI) is the largest family-ownedmulti-national company operating globally in animal health products, including vaccines and pharmaceuticals. Boehringer has large Research and Development laboratories in the USA, Germany and China, developing new vaccines and other modern technology products for the pig industry. The Boehringer has a strong tradition of bringing new and innovative products with great benefits to the global pig farming industry, such as its PRRS, PCV and ileitis vaccines, many of which are Asian and global success stories.Inside China however, the proportion of the market taken by Boehringerand other large multi-national companies is still quite low, at only around 10 % of the total market share. In 2016, the 90% of the market share is taken up by the total of 1,843 Chinese animal health companies, of which 101 are vaccine companies.

 

When asked about likely future trends for the pig industry in Asia, Stephan and Xu indicated that Boehringer sees the major shifts in the Chinese industry towards consolidation into larger farm enter prises.Many of these companies are now moving away from the traditional pig-denselocations around Shanghai and Beijing, towards locations in central and northern China. They predicted that within 10 years, 8 out of the top 10 pig production companies in the world will be located inside China.This rapid growth in the Chinese pig industry has created its own problems, with a need for management oversight of the operational details by more new andwell-trained technical managers on these farms.

 

They also see shifts in Chinese and Asian pig industry away from the rapeutic products, towards products aimed at prevention,such as more vaccine usage. They do note some on-going problems in this increased usage of vaccines in the Chinese pig industry, in terms of variable methods for delivery of vaccines from the manufacturer to the end usage in pigs.They also note the limited usage of standard research and diagnostic tools inthe Chinese industry, such as controlled animal trials and serology, which mayimpactthe usefulness of these new vaccines.

 

They also see a major trend in the way that companies like Boehringer interact and engage and inform people in the pig industry in China. They increasingly use digital technology such as WeChat andother digital forums, like pig333.cn, to provide strong data and information onanimal health and nutrition. Boehringer is making major investments in digital infrastructure to keep a close and direct connection to the pig industry andits people. There is currently only limited data on the sales and performance of the 1,843 Chinese animal health companies, so the new digital technology can offer people in the Chinese industry a useful method to develop market research. 



来源:Dr Steven McOrist (Pig333译)

 

 

 

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Milk price surges to highest point in 2 years

Milk price surges to highest point in 2 years

Economists went back to the drawing board to revise up their farmgate milk price forecasts after wholemilk powder prices hit their highest point in just over two years at this morning's GlolbalDairyTrade (GDT) auction.

The GDT price index jumped by 11.4 per cent but the price of whole milk powder - which has the greatest influence over Fonterra's farmgate milk price - shot up by a much stronger than expected 20 per cent to US$3317/tonne.

Westpac revised up its farm gate milk price this season to $5.80 a kg from a previous forecast of $5.30 and ANZ said there were "upside risks" to forecasts into the low $6.00/kg mark.

ANZ said there appeared to be an element of buyers scrambling to meet near-term demand against a backdrop of reduced local supply, which has been curtailed by a wet and colder than normal spring.

"The key question now is whether or not gains can be maintained, especially with the possibility of warmer temperatures seeing improved North Island pasture growth," ANZ said in a commentary.

"Even so, farmers will no doubt welcome the move and it certainly suggests upside risks to milk price forecasts, perhaps into the low NZ$6 mark per kg of milk solids," ANZ said. ASB Bank and Rabobank have predicted a $6.00 milk price, compared with Fonterra's forecast of $5.25/kg.

After several auctions, when prices remained broadly stable, markets seem to have reacted strongly to Fonterra's revised production estimates for the 2016/17 season, Westpac senior economist Anne Boniface said.

In particular, Chinese bidders were notably more active in the latest auction, crowding out buyers from other regions, she said. "This suggests a genuine concern about being left short of stock is helping drive prices higher," she said.

Fonterra has been drawing attention to the poor October milk flows in parts of the upper North Island. The catalyst for the downward revisions to local production has been too much rain during October in key dairying regions including the Waikato, Northland and Bay of Plenty.

Consequently, Fonterra is now expecting to collect seven per cent less milk this season than last.

ASB rural economist Nathan Penny, who has long forecast a $6.00/kg milk price, said the lift in prices on the basis of rapidly falling production was just a matter of time.

"The 'big wet' has also sped up the dairy price correction, meaning we are ahead of where we thought prices would be at this stage of the season," he said. "In fact, prices have both lifted earlier and higher than we anticipated," he said.

As a result, if New Zealand production is indeed as weak as we anticipate, then prices are likely to stabilise at current levels, if not lift further, he said.

"In this respect, we see an increasing probability that this season's milk price lifts above our current $6.00/kg forecast," Penny said. 

Source:http://mobile.nzherald.co.nz/business/news/article.php?c_id=3&objectid=11740593


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Grocery Wars: Alibaba and JD.com Compete Against Supermarkets, Corner Stores (2)

'There will absolutely be a war' as e-commerce rivals seek growth in sales of everyday household and grocery items

(Beijing) — For China's 720 million Internet users, websites run by the country's two biggest e-commerce companies, Alibaba Group and JD.com, have increasingly become the preferred shopping destinations. From trendy clothing and exquisite accessories to household appliances and the latest tech gadgets, a mouse click can get them almost anything.

Now the e-commerce behemoths are going after everyday indispensables — groceries and household items. Over the past few months, both have poured hundreds of millions of yuan into a price war aimed at dragging shoppers away from supermarkets and corner stores. Amazon.com Inc., Wal-Mart Stores Inc. and other online retailing giants are blazing a similar trail in the U.S.

As JD.com and Alibaba Group Holding Ltd. approach their respective ceilings for growth in sales of other goods, groceries will become the next battleground, said Xu Xin, CEO of the venture capital firm Capital Today, which invested in JD.com. Conquering the market for fresh food and other grocery items may eventually enable e-commerce companies to take control of as much as half of China's total market for consumer goods sales as Alibaba Chairman Jack Ma expected, Xu said.

In a 2015 letter to shareholders, Ma predicted that 'over 50% of China's consumption will be conducted online within 10 years.'

To reach that goal, 'there will absolutely be a war between Alibaba and JD.com,' said Cheng Shaoxiong, North China chief for the supermarket division of Tmall, Alibaba's business-to-consumer site. He said online grocery sales are the last frontier for e-commerce companies.

Online retail is flourishing in China thanks to the country's highly efficient and low-cost courier industry. In 2015, online purchases accounted for 10.8% of China's 30 trillion yuan ($4.4 trillion) in retail sales, a 32% increase over the previous year, according to the National Statistics Bureau. For fast-moving consumer goods, including toiletries, soft drinks and fresh food, nearly 20% of the purchases were made online.

By 2020, online sales of fast-moving consumer goods will grow at a much faster pace than apparel and electronics to expand fivefold from today and reach 1.2 trillion yuan, according to Yihaodian, one of China's earliest online grocery sites.

Fresh food and grocery items with quick turnover and higher profit margins have long been the competitive strength of large supermarket chains such as Wal-Mart and Yonghui Superstores. For e-commerce companies, moving into the sector requires heavy investments in logistics, warehousing and distribution capabilities.

Alibaba and JD.com have made tit-for-tat moves to get footholds in the blossoming online grocery market. On Oct. 19, Alibaba and smaller rival Suning Commerce Group Co. said they have established a new e-commerce joint venture with an investment of 1 billion yuan to manage Suning-owned stores on Alibaba sites. The venture is expected to combine the strengths of both companies. It is also a step forward for a partnership formed last year when Alibaba became Suning's second-largest shareholder through an equity swap.

The next day, JD.com stepped up its partnership with Wal-Mart. It opened Wal-Mart-branded stores on JD.com, using its huge logistics network to offer fast delivery for Wal-Mart in some cities. Wal-Mart also invested $50 million in the JD.com-backed online grocery specialist New Dada. JD.com and Wal-Mart had formed a strategic alliance in June when Wal-Mart sold its China online grocery store, Yihaodian, to JD.com.

Alibaba is the unrivaled titan in China's online retail market. In the fiscal year ended in March, the company's combined sales from its business-to-consumer site Tmall, consumer-to-consumer site Taobao and group-buying service Juhuasuan totaled 2.95 trillion yuan. That dwarfed JD.com's sales of 462.7 billion yuan, generated mainly from business-to-consumer transactions.

But JD.com is expanding at a faster pace. In the quarter between March and June, JD.com's gross merchandise volume, a measurement of total sales value, grew 47% from March to June a year earlier. Alibaba's rose 24%.

'JD.com is coming within shooting range of Alibaba,' said a source close to Alibaba's top management. Since the beginning of this year, Alibaba has set detailed monthly targets to counter JD.com, this individual said.

Despite their healthy sales growth, both companies face the same challenge — a slower expansion of users after years of explosive growth. Alibaba had 423 million active users while JD.com has 188 million, according to company documents.

Testing the Waters

Alibaba tested the supermarket waters in 2012 by launching Tmall grocery services in Shanghai and Hangzhou. But the 'business proved to be very difficult due to high logistics costs,' said a former Yihaodian manager who decline to be identified.

It was not until July 2015 that the grocery business was listed as one of Alibaba's four pillars of online retailing, along with Taobao, Tmall and Juhuasuan. That year, Alibaba spent 1 billion yuan in Beijing alone to subsidize grocery vendors and shoppers. Between 2012 and 2015, Alibaba made heavy investments in logistics and warehouse facilities, enabling it to engage in fresh produce sales, according to a staff member at Tmall.

JD.com quickly set up its own online supermarket division in October 2015. According to company financial reports, in the first quarter this year, JD.com's grocery sales rose 70% from the previous year, while Alibaba's supermarket sales grew 220%.

The expansion into groceries by the two e-commerce giants crushed smaller players. Wal-Mart-backed Yihaodian's market share in the country's e-commerce market shrank to less than 0.3% in 2015 from 2.6% in 2013, according to the e-commerce research website 100ec.cn. In the first quarter this year, the site barely recorded any growth from a year earlier.

That prompted Wal-Mart's sale of Yihaodian to JD.com in June in exchange for JD.com equity worth about $1.5 billion. The strategic alliance with Wal-Mart is expected to give JD.com shoppers wider access to imported Wal-Mart products and provide more ammunition for JD.com's battle with Alibaba.

After the deal, JD.com announced a 1 billion yuan investment in Yihaodian over the next three months and an ambitious goal of developing JD.com as the largest grocery retailer in three years, according to JD.com Vice President Feng Yi.

libaba quickly promised 2 billion yuan in subsidies for shoppers on its Tmall Supermarket site and 2 billion yuan of new investments to improve logistics and the supply chain.

The price war has escalated since September as Tmall Supermarket poured 180 million yuan into discounts for grocery shoppers Sept. 1-9. At the same time, JD.com offered 50% discounts on grocery items.

Some experts have questioned the price-war strategy.

'The gross profit margin of grocery items is less than 20%,' said Li Chengdong, an independent e-commerce analyst. Offering such big discounts 'is like burning money.'

A source close to Tmall Supermarket said Alibaba can afford the discounting because of the umbrella group's profitability.

But concerns over heavy spending are greater for JD.com, which has yet to make a profit after 12 years in business. In June, JD.com's share price on the New York Stock Exchange slumped to a historical low since its September 2014 listing. An APS Asset Management report had called money-losing JD.com 'wildly overpriced.' The stock revived in August after the second-quarter financial report indicated a narrowing loss.

Last year, JD.com lost $1.4 billion, while Alibaba recorded a net profit of $11.1 billion.

Reshaping Business

After more than a decade, Alibaba and JD.com have developed distinct identities in online retailing. Alibaba's Tmall and Taobao are the must-go places for many apparel shoppers because of their selection, offered by millions of vendors. JD.com has won more shoppers seeking branded electronic products. Alibaba has been focusing on operating platforms for numerous vendors and shoppers, while JD.com mainly sticks to direct sales backed by its highly effective, self-operated logistics network.

But as the grocery war unfolds, both companies have sought to fine-tune their respective strategies and gradually move in each other's direction. JD.com's Feng said the company's supermarket division aims to challenge Alibaba's strengths in cosmetics and apparel by expanding product variety.

Meanwhile, Alibaba recently said it sees growth potential in home appliance and cellphone sales. The company has actively expanded using its logistics division Cainiao, which now operates more than 128 warehouses across the country.

Backed by Cainiao's delivery capacity, Tmall Supermarket has adopted a JD.com-style direct-sales model, offering fresh produce sent directly from its own warehouse, rather than a third-party supplier. At the same time, JD.com has been gradually changing its business structure by inviting more third-party vendors onto its platform. According to company data, third-party vendors accounted for 45% of JD.com's gross sales in the third quarter, up from 40% a year ago.

As the two companies' strategies converge, both may increasingly face the same challenges, experts said. For instance, JD.com's standardized customer services have long been blamed for a lack of interaction with shoppers, failing to lure users to surf among its product catalogue as they usually do in Taobao and Tmall. At the same time, the huge number of vendors on Alibaba's platforms has made controlling counterfeit or substandard products a longstanding headache.

The e-commerce giants' efforts to reshape their businesses echoed Alibaba Chairman Ma's call for e-commerce companies to adapt a radical change in the global retail industry as the boundary between online and offline sales becomes increasingly blurred.

'In the coming years, we anticipate the birth of a reimagined retail industry driven by the integration of online, offline, logistics and data across a single value chain,' Ma wrote to Alibaba shareholders in a letter last week. 'With e-commerce itself rapidly becoming a 'traditional business,' pure e-commerce players will soon face tremendous challenges. This is why we are adapting.'


China Broiler Industry Situation and Future Trend

I.            Grandparent white feather broiler breeder

In 2013, 15 companies imported grandparent white feather broiler breeders from oversea farms with a total import quantity of 1.54 million sets, increased 11.55% compared with that in 2012.

Largest Grandparent stock was imported in March, June, October and months with least introduction quantity are September (none), April and July.

II.      Parent white feather broiler breeder

Monitoring companies are mainly large leading broiler breeding farms.  Quantity of parent stock in monitoring companies shrank 5.29% compared to 2012 due to the influence of H7N9.

It is estimated that inventory of white feather broiler parent breeders was about 41.85 million sets.

III.      Commercial white feather broiler

Average broiler price was about CNY 8.6/Kg in 2013, a 3.82% decrease from 2012

According to China Poultry Association, output of commercial white feather broiler was about 4.78 billion birds in 2013.

According to survey data of National broiler industry system, survival rate of broiler was 93.59%, 94.33% respectively in 2012, 2013; market weight was about 2.33Kg, 2.32 kg respectively. And output of commercial white feather broiler in 2013 was approximately 4.5 billion birds based on the former data, if assumed carcass rate was 75%, chicken meat production was about 7.8 million tonnes in 2013.

IV.      Forecast

It is predicted that broiler meat price would go up with the rise of pork price in second half year of 2014.

Source: http://www.xinm123.com/html/people/366669.html


Anti-Dumping Tariff on Vietnamese Catfish Reduced

www.thefishsite.com

The US Department of Commerce (DOC) has announced the seventh final results of its administrative review (POR7) on frozen catfish fillets imported from Vietnam. Specifically, Vinh Hoan Group will continue to enjoy 0 per cent anti-dumping tariffs on exports to the US from August 1, 2009 to July 31, 2010, while the other 12 Vietnamese exporters involved in the review are still subject to a tax rate of US$0.03 a kilogram for POR7.

http://www.thefishsite.com/fishnews/16669/antidumping-tariff-on-vietnamese-catfish-reduced


Vietnam PM Signs Decision so Traders Stockpile Rice for Farmers

www.thecropsite.com

Vietnamese Prime Minister Nguyen Tan Dung has signed a decision under which traders will buy a maximum of 1 million tonnes of winter-spring rice crop from farmers for temporary stockpiling, from March 15 to April 30. Vietnam Food Association will be in charge of assigning traders to buy the above amount of rice for temporary stockpiling, and traders will buy directly from farmers in accordance with market mechanism and will be responsible for all business dealings.

The State Bank of Vietnam will support this program with 100 per cent interest free loans during the allocated time period so that traders may complete their transactions.

http://www.thecropsite.com/news/10523/viet-nam-pm-signs-decision-so-traders-stockpile-rice-for-farmers


Yurun Group Sees Profits Down

www.pigsite.com

Chinese integrated meat processor China Yurun Food Group has encountered a drop of 10.1 per cent of the Group's gross profits. The company said the decrease was mainly due to the significant increase in raw material costs, in particular hog prices, together with weakened market confidence in the group's products and the increasing difficulty in transferring the group's increased operation costs to its customers. The decrease has also been attributed to product promotion activities conducted by the group in the fourth quarter of 2011, which were targeted at retaining market share.

The Group will nonetheless continue to expand its capacity, accelerate the enhancement of its nationwide production capacity in the coming years, so as to further strengthen its leading position in the industry and capture the tremendous business opportunities in both upstream and downstream markets.

http://www.thepigsite.com/swinenews/29165/yurun-group-sees-profits-down


Corn and wheat prices rise on Chinese demand

www.chinadaily.com

Due to high Chinese demand for US corn and the global price of both wheat and corn commodities has risen. The most active corn contract for May delivery rose 14.4 cents, or 2.23 percent, to close to $6.59 per bushel. May wheat gained 8.2 cents, or 1.28 percent, to $6.51 per bushel, however May soybeans edged down 3.2 cents, or 0.24 percent, to settle at $13.34 per bushel.

http://www.chinadaily.com.cn/usa/business/2012-03/13/content_14821997.htm


Dabeinong Technology to invest millions for expansion

www.allaboutfeed.net

Beijing Dabeinong Technology Group, a Chinese producer of animal feed and seeds, announced it will spend CNY 618 million (?79 million) on a nationwide capacity expansion program. The main reason driving this expansion is high demand exceeding the company's ability to supply. According to the company, it will acquire and expand animal feed production lines in five cities for CNY 318 million (?37.5m), and then invest another CNY 300 million (?35.5m) for the construction of a bio-pharmaceutical industry base at its wholly-owned subsidiary, Beijing Zhongke Mufeng Bio-Technology.

http://www.allaboutfeed.net/news/dabeinong-technology-to-invest-millions-for-expansion-12869.html


Rock Lobster Fishery Gains Third MSC Certification

www.thefishsite.com

Australia's most valuable single species fishery, the Western Australian Rock Lobster fishery, has gained a third MSC certification. With an estimated value of $200M per year, the Western Australia Rock Lobster fisher was first certified back in 2000 and was recertified in 2006. This recertification has again demonstrated that the rock lobster stocks are healthy, while fishing practices have minimal impact on the marine eco-system and the fishery is well managed.

As a result products from this fishery will continue to bear the blue MSC ecolabel, which assures customers that the products come from a sustainable and well managed fishery. These conditions relate to the setting of well defined harvest control rules, the use of data in setting these control rules and the collection of data on the spatial extent of the fishery. These conditions have been agreed by the fishery, and will be met by the second annual audit in November 2013.

http://www.thefishsite.com/fishnews/16665/rock-lobster-fishery-gains-third-msc-certification


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