Unsalable peaches in Zhenyuan county, Guizhou province, have finally find their market through the help of local e-commerce platforms.

Jinkai village in Zhenyuan county was a poverty-stricken area several years ago. Wu Kaiming, a local villager, led others in the village to plant 500 mu (33.33 hectares) of peach trees in 2011, hoping to increase rural incomes and improve living conditions.

After years of effort, the barren land has become a locally famous peach garden. The peach planting base established by Wu has doubled its planting area to 1,000 mu and earned more than 2.5 million yuan ($371,775) in 2016. The yield will reach 650,000 kilograms this year.

However, the bumper harvest is a challenging time for local farmers, as stable selling channels in recent years have only ordered one-fifth of the total yield.

Fortunately, Gogbuy.com, a local B2C online platform, heard about the difficulties and offered to use its online selling channels to help sell the high-quality peaches nationwide. The company also promotes the peaches online to establish more influence of the brand.

Profits are expected to reach five million yuan this year. According to Tai Mingzhi, a local villager, every worker at the planting base will get a share of more than 20,000 yuan.

Source: Ministry of Agriculture China. Date: 2017-08-11