Luzhou Laojiao joins hands with Esquire, men’s fashion
Recently, baijiu company Luzhou Laojiao has signed a three year strategic cooperation agreement with Esquire magazine. These two companies believe that they are targeting same group of consumers. A custom-tailor product will be made to respond to fashionista’s taste and preference. Luzhou Laojiao is a baijiu brand that inherits a history of more than 690 years, while Esquire is a leading magazine in men’s fashion.
Source: tjkx.com, 9 Nov. 2017