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China New Hope Group to open two feed mills in Russia

New Hope Group plans to invest RMB 80 million to open two feed mills in Moscow and Yekaterinburg, reported the financial site AAStocks.

New Hope Group has signed agreements with local authorities and is planing the construction of the feed mills, says the report.

According to the industry analyst cited by AAStocks, New Hope Groups has set its goal to increase its overseas business to account for 50% of total assets.

In August 2013, New Hope Group announced that the company would issue shares to raise RMB 3billion to fund its overseas expansion.

 http://www.ixumu.com/forum.php?mod=viewthread&tid=486889&from=portal


Online US Pork Promotion Goes Live on Chinese Website

The new e-commerce platform attracted more than 400,000 viewers within the first few hours of operation, and a USMEF-organised promotion to win a sample of American pork drew more than 2,000 applications in the first hour. Support for the promotion is being provided through the Pork Check off.The US pork items, ranging from pre-cut bone-in pork butt steak to pork belly, are being offered to Chinese consumers nationwide. The products are sourced from three US processors and are being sold through three specialized distributors who can deliver the frozen ready-to-cook items nationwide in under 48 hours.

The site provides a range of information on US pork and the available products. A link allows shoppers to view a video on US pork production, while other specific information about the brands and the distributors selling the products provide assurances and a "ten-fold money back guarantee" regarding the US source of the products. Three guest chefs, including Hong Kong celebrity gourmet Chef Hugo (Liang Wen Tao) and the chef to the US ambassador to China, provided recipes, photos and instructional videos for the promotion."Online commerce is growing in China at a phenomenal rate," said Joel Haggard, USMEF senior vice president for the Asia-Pacific region. "Food is still a small portion of total online sales, but consumers are becoming more accepting of receiving courier packages of food, including frozen perishables like meat."

US pork has been available online in China prior to this activity, but the dedicated sales platform represents a new breakthrough in online visibility, Mr Haggard said. Online shoppers are looking for the latest brands, and are interested in the story behind the products, so the partnership with TMall will also help USMEF educate Chinese consumers about the attributes of US pork. USMEF has been investing in building up US pork’s online sales potential for nearly a year. Early efforts focused on assisting online vendors with ideas and expertise on how to improve packaging so that the geographical footprint of product shipments could expand. In the meantime, investments in logistics in China have ramped up, including a project by TMall’s parent company, Ali Baba, to build its own logistical capabilities.

"We are very attracted to the online model," Mr Haggard said. "We see sales results instantaneously and, for this particular promotion, we stand to receive more than 1,000 detailed customer comments on US pork."

Revenue from e-commerce in China last year reached an estimated $290 billion, an increase of 38 per cent over 2012. TMall is the largest business-to-consumer e-commerce platform in China, with 57 per cent market share. It set a record last year for Singles Day (11 November) when it sold $5.7 billion of goods and services in a 24-hour period. Logistics companies throughout China that day sorted more than 60 million packages. TMall was also featured at the USDA’s Agricultural Outlook Forum last month, where participants heard an eye-opening presentation on the company and the current and potential sales of US food products through their USA Country Pavilion.

The TMall promotion’s various components were coordinated by USMEF Shanghai’s team over the last few weeks.

“This involved an incredible coordinating effort among our staff between TMall staff, US processors, their distributors and the guest chefs featured on the site,” said Mr Haggard.

The China/Hong Kong region was the third-largest export market for US pork in 2013, purchasing 417,306 metric tons (920 million pounds) valued at $903.4 million, an increase of two per cent in value on 3 per cent lower volumes versus 2012 levels

Michael Boddington from Asian Agribusiness Consulting (AAC) has been involved in agribusiness in Asia since 2000. AAC has office both in Vietnam Ho Chi Minh City and China Beijing. So AAC has a thorough understanding of the Viet Nam and China aqua industry and produces up-to-date research reports on the market. We can offer insights on supply and demand trends and comments on the future structure of Asian agribusiness. If you would like to know more please email This email address is being protected from spambots. You need JavaScript enabled to view it.This email address is being protected from spambots. You need JavaScript enabled to view it.

 http://www.thepigsite.com/swinenews/35971/online-us-pork-promotion-goes-live-on-chinese-website


China New Hope Dairy Group invest RMB 570 million to establish the southwest largest dairy base in Pixian Town, Sichuan Province

China New Hope Dairy Group recently invest RMB 570 million to establish China southwest largest dairy base with a expected annual sales value around RMB 2 billion. This project is cooperated with Sichuan government and is planned to use one year to build up.

With total assets of 3 billion RMB at mid 2003, New Hope Agriculture Stock Co., Ltd. (SZ000876) was reviewed by the authoritative Chinese Securities Asian Commerce Institute as the 23rd among the 50 Most Prospective Listed Corporations in China. New Hope is the chief sponsor and the largest shareholder of Minsheng Bank (SH600016), and main initiative shareholder of Minsheng Insurance. Recently, New Hope not only invested with 570 million RMB to establish the southwest dairy base, but also became big shareholders of Fujian Lianhua Trust Investment Co., Ltd. and Jinying Fund. With total assets of 1.2 billion RMB and an annual output of 350,000 MT liquid milk, New Hope Dairy has become the 2nd largest dairy cooperative in the South China. Altogether the high and middle grade housings built by New Hope Real Estate amounted above 1 million square meters. A joint venture with International Finance Corporation under World Bank and Chengdu Chemical, Chengdu Huarong Chemical Co., Ltd. is the largest manufacturer of high-purity potassium hydride in China. The subsidiaries of New Hope rank at the 2nd in producing calcium phosphate.

Following the development strategy of professionalization and comprehensiveness, New Hope Group consolidates the current main businesses and explores new areas as well. Hence, investments in municipal gas, electronic information, modern trade and logistics have become influential. Guided by President Liu, all staff will work hard to realize the ideal of "One-hundred-year New Hope".

Michael Boddington from Asian Agribusiness Consulting (AAC) has been involved in agribusiness in Asia since 2000. AAC has office both in Vietnam Ho Chi Minh City and China Beijing. So AAC has a thorough understanding of the Viet Nam and China aqua industry and produces up-to-date research reports on the market. We can offer insights on supply and demand trends and comments on the future structure of Asian agribusiness. If you would like to know more please email This email address is being protected from spambots. You need JavaScript enabled to view it.This email address is being protected from spambots. You need JavaScript enabled to view it.

 http://www.ixumu.com/forum.php?mod=viewthread&tid=485572&from=portal


China excess grain sows seeds of unrest

The price of domestic wheat is now around 2,610 yuan ($425) a metric ton, while wheat of a similar quality from the US is priced at 2,200 yuan a metric ton in the Chinese market after customs clearance, data from China's Zhengzhou Commodity Exchange shows. CHINA DAILY China must take resolute measures to restrict large-scale grain and cotton imports and crack down on smuggling activities to ease the pressure on the country's record-high grain inventory rate, the head of China's agricultural policy bank said. Zheng Hui, president of the Agricultural Development Bank of China and a member of the Chinese People's Political Consultative Conference National Committee, said China's high growth rate of grain yield and minimum grain purchase price mechanism have pushed the government to seek more space to store domestic grain and cotton. The inventory amount overseen and supported by ADBC's loans for grain, cotton and edible oil-processing enterprises rose by 35 million metric tons from 2000, the last peak year for excessive grain reserves, to this year. It holds 88 percent of China's total inventory for agricultural products. China introduced floor prices for farm products in 2006 to protect farmers from price volatility. The government buys such products as wheat, corn and cotton for State reserves when market prices fall below floor prices. To boost grain production, the central government spent 73.9 billion yuan ($12 billion) to subsidize Chinese farmers between 2005 and 2013. Unlike China, the prices of farm products in the United States, European Union and Japan are more market-driven, partly because of supply-demand relationships and the function of commodity markets such as the Chicago Board of Trade and Tokyo Commodity Exchange Inc. "China still relies on stockpiling and floor purchase prices that are supported by government subsidies to regulate prices," Zheng said. "But the nation's minimum grain purchase prices have remained above world levels in recent years, which prompted more imports of products such as soybeans, wheat, corn and cotton from the US, Australia, Brazil and India in 2013." Indeed, the domestic wheat price is now around 2,610 yuan a metric ton, while wheat of a similar quality from the US is priced at 2,200 yuan a metric ton in the Chinese market after customs clearance, data from China's Zhengzhou Commodity Exchange shows. Chinese mills therefore are willing to buy cheaper US wheat to reduce their flour costs and tackle the rising costs of labor, energy prices and logistics services, instead of buying the same products from the domestic market. "The distinct price gap between Chinese and foreign agricultural products has also created room for grain smuggling, and forced China Grain Reserves Corp and China National Cotton Reserves Corp, which manages the central government grain and cotton reserves, to purchase more corn, wheat and cotton from Chinese farmers who have difficulty selling them," said Zheng. The Agricultural Development Bank of China so far has provided 735 billion yuan of loans for farm product companies to build grain inventory infrastructure across the country to ensure the nation's grain security, but the effort is regarded as inadequate by some. A total of 15 million metric tons of grain in China's main grain-producing province Heilongjiang haven't been found proper storehouses so far this year, and a large amount of corn is stacked in open stocking areas. The province still holds 500,000 and 3.5 million metric tons of grain stored in 2010 and 2011 respectively.


Inner Mongolia lays out plan to solve milk shortage

The Inner Mongolia autonomous region, the biggest source of raw milk in China, will carry out a series of measures to tackle its recent milk shortage.

The key measure in the plan will replace the current supply system, which is based on individual milk farmers, by creating milk farms that are owned by large dairy companies, said Hohhot Mayor Qin Yi during a panel discussion among delegates from the Inner Mongolia autonomous region at the annual sessions of the 12th National People's Congress in Beijing.

Hohhot, where two of the largest dairy companies - Yili Industrial Group Co Ltd and Mengniu Dairy Co Ltd - are based, accounts for one-third of the raw milk in Inner Mongolia.

"By 2017, 70 percent of the raw milk supply from major dairy producers in Inner Mongolia will be from their own milk farms," Qin said.

Importing more productive breeds of cows and exploring overseas raw milk sources will be two other measures to stabilize supply and prices, said Qin.

Since September 2013, major dairy producers in Inner Mongolia, facing a rapidly shrinking raw milk supply, have had to raise dairy prices by 5 to 20 percent in the domestic market, partly because individual milk farmers were quitting their businesses.

Michael Boddington from Asian Agribusiness Consulting (AAC) has been involved in agribusiness in Asia since 2000. AAC has office both in Vietnam Ho Chi Minh City and China Beijing. So AAC has a thorough understanding of the Viet Nam and China aqua industry and produces up-to-date research reports on the market. We can offer insights on supply and demand trends and comments on the future structure of Asian agribusiness. If you would like to know more please email This email address is being protected from spambots. You need JavaScript enabled to view it.

 http://www.chinadaily.com.cn/china/2014-03/10/content_17336903.htm

 


Livestock situation in Ho Chi Minh City

According to Animal Health Department of HCMC, the number of dairy cattle in Ho Chi Minh City has reached 97,448, an increase of 7,948 dairy cattle compared with the previous year. The total of pig was 356,930, down 25,863 from last year. There are 74 livestock and poultry farms were certificated safety certification of disease, of which, 8 farms were got VietGAP certification.

Michael Boddington from Asian Agribusiness Consulting (AAC) has been involved in agribusiness in Asia since 2000. AAC has office both in Vietnam Ho Chi Minh City and China Beijing. So AAC has a thorough understanding of the Viet Nam and China livestock industry and produces up-to-date research reports on the market. We can offer insights on supply and demand trends and comments on the future structure of Asian agribusiness. If you would like to know more please email This email address is being protected from spambots. You need JavaScript enabled to view it.This email address is being protected from spambots. You need JavaScript enabled to view it.

 http://heo.com.vn/?x/=newsdetail&n=4557&/c/=48&/g/=1&/11/3/2014/tp--hcm-co-74-co-so-chan-nuoi-an-toan--hcm-city-have-74-livestock-facility-safety.html


Shrimp exports aim for USD 2.55 billion in Mekong Delta

In 2014, Mekong Delta provinces target to raise shrimp export turnover, mainly black tiger shrimp, to USD 2.55 billion, USD 50 million higher than that of last year. Ca Mau province may take the lead in shrimp exports with project revenue of USD 1.1 billion in 2014.

To fulfill the target, Mekong Delta provinces are using 596,000 hectares of water surface for shrimp breeding; 580,000 hectares of which are used for black tiger shrimp farming and the rest is for whiteleg shrimp and giant freshwater prawn production. The coastal provinces of Ca Mau, Bac Lieu, Kien Giang, Soc Trang and Tra Vinh are Mekong Delta's farming hubs with total area of 478,000 hectares.

Michael Boddington from Asian Agribusiness Consulting (AAC) has been involved in agribusiness in Asia since 2000. AAC has office both in Vietnam Ho Chi Minh City and China Beijing. So AAC has a thorough understanding of the Viet Nam and China aqua industry and produces up-to-date research reports on the market. We can offer insights on supply and demand trends and comments on the future structure of Asian agribusiness. If you would like to know more please email This email address is being protected from spambots. You need JavaScript enabled to view it.This email address is being protected from spambots. You need JavaScript enabled to view it.

 http://www.seafood.vasep.com.vn/Daily-News/378_9213/Mekong-Delta-Shrimp-exports-aim-for-US255-billion.htm


De Heus builds new feed mill at Vinh Phuc province

De Heus Vietnam company held a ceremony to start the construction of feed mill in Binh Xuyen Industrial Park on March 3rd 2013. The area of new feedmill is ??4.8 ha, a total investment of USD 30 million. This plant will produce animal feed for pigs, poultry, cow and aqua with a capacity of 150,000 tons/year.

Michael Boddington from Asian Agribusiness Consulting (AAC) has been involved in agribusiness in Asia since 2000. AAC has office both in Vietnam Ho Chi Minh City and China Beijing. So AAC has a thorough understanding of the Viet Nam and China livestock industry and produces up-to-date research reports on the market. We can offer insights on supply and demand trends and comments on the future structure of Asian agribusiness. If you would like to know more please email This email address is being protected from spambots. You need JavaScript enabled to view it.This email address is being protected from spambots. You need JavaScript enabled to view it.

 http://baovinhphuc.com.vn/thoi-su/11105/khoi-cong-xay-dung-nha-may-thuc-an-chan-nuoi-tai-vinh-phuc.html


Exports to Australia growing in 2014

According to General Department of Viet Nam Customs, the country's goods exports to Australia in January 2014 reached USD 294.47 million, up 4.1% from the previous month and 24.1% from the same period of 2013. Seafood exports to the market hit USD 19.58 million, up 31.5% year on year.

Michael Boddington from Asian Agribusiness Consulting (AAC) has been involved in agribusiness in Asia since 2000. AAC has office both in Vietnam Ho Chi Minh City and China Beijing. So AAC has a thorough understanding of the Viet Nam and China aqua industry and produces up-to-date research reports on the market. We can offer insights on supply and demand trends and comments on the future structure of Asian agribusiness. If you would like to know more please email This email address is being protected from spambots. You need JavaScript enabled to view it.This email address is being protected from spambots. You need JavaScript enabled to view it.

 http://www.seafood.vasep.com.vn/Daily-News/378_9191/Exports-to-Australia-growing-in-2014.htm


Beijing Sanyuan Dairy announces fundraising scheme

Chinese dairy firm Beijing Sanyuan Foods Co.,Ltd announced a private placement plan to raise CNY 4 billion ($645 million), the company said in a filing to the Shanghai Stock Exchange on Monday. The company will issue no more than 613 million shares at a price of CNY 6.53 per share to key strategic investors including Beijing Capital Agribusiness Group and two Shanghai-based investment management firms.  However, Some industry expert analyzed that  part of the capital may used for mergers and acquisition.

Michael Boddington from Asian Agribusiness Consulting (AAC) has been involved in agribusiness in Asia since 2000. AAC has office both in Vietnam Ho Chi Minh City and China Beijing. So AAC has a thorough understanding of the Viet Nam and China aqua industry and produces up-to-date research reports on the market. We can offer insights on supply and demand trends and comments on the future structure of Asian agribusiness. If you would like to know more please email This email address is being protected from spambots. You need JavaScript enabled to view it.This email address is being protected from spambots. You need JavaScript enabled to view it.

 http://finance.people.com.cn/stock/n/2014/0304/c222942-24522580.html


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At Asian Agribusiness Consulting our mission is the promotion and development of agribusiness across Asia. We provide specialist research and consulting services for our clients who have intentions of ratcheting up their presence in Asia be they start-ups companies to blue-chip companies.

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