Asian Agribusiness Consulting

Thailand’s Charoen Pokphand Foods (CPF) plans to expand its Five Star brand of chicken products in Vietnam and India, with a view to raise the number of outlets to 1000 branches in each market in five years. The company is estimating an annual growth target of 25-30%, according to Senior Vice President of branded food business Sanjeev Pant. In 2014, CPF hopes to raise the number of Five Star outlets in India to 250 from 75 at present while in Vietnam outlets are expected to total 350 from 200 currently. CPF’s Five Star brand maintains a Quick Service restaurant model. Around 75% of the branches are franchises while the rest are operated directly by CPF.