New Zealand’s sheep meat trade to China increased fivefold from 2010 to USD 455 million last year, thanks to growing demand for secondary cuts such as caps and flaps - heavily fat-marbled and taken from around the belly of the lamb - that were previously much cheaper or even destined for the pet food market. When the cuts arrive in China, they are rolled; semi-frozen and sliced paper-thin, and sold to hot pot restaurants, said a report from Business Day.
The popularity of the traditional Asian shared dish, offering cost-conscious diners healthy, home-grown fare - slivers of meat and vegetables served in a broth - is giving McDonald’s Corp , Yum Brands Inc and others a run for their money in China’s USD 143 billion fast food market. New Zealand supplies around 60% of the global sheep meat market but it is struggling to keep up with Chinese demand. Australia, which supplies 35%, is likely to meet the shortfall.
Michael Boddington from Asian Agribusiness Consulting (AAC) has been involved in agribusiness in Asia since 2000. AAC has office both in Vietnam Ho Chi Minh City and China Beijing. So AAC has a thorough understanding of the Viet Nam and China aqua industry and produces up-to-date research reports on the market. We can offer insights on supply and demand trends and comments on the future structure of Asian agribusiness. If you would like to know more please email This email address is being protected from spambots. You need JavaScript enabled to view it.This email address is being protected from spambots. You need JavaScript enabled to view it.
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