Muyang launches new brand – FAMSUN
Chinese feed machinery manufacturers Muyang launched their new brand, "FAMSUN" at CAHE Expo held in Qingdao. At the exhibition President of Muyang, Fan Tianming, revealed the newly designed logo on a sign in front of the viewing audience. The new brand name FAMSUN encompasses the terms - famous, farm, family, sun and union, and seeks to represent an extension from Muyang which has been come recognised as a leading feed machinery brand. The new brand aims to extend the product line beyond feed machinery and instead to represent the company as a complete integrated solutions product supplier.
In the 21st Century the Chinese feed industry has progressed in leaps and bounds, and has seen big industry consolidation. With companies such as New Hope Group, Tangrenshen Group completing mergers and acquisitions it has seen a move to vertically integrated production where the companies are in control of all areas of production from feed to food. FAMSUN was created by Muyang to specifically to address the increase in vertical integration in animal and food production. "Famous is our goal: to build a world-class brand," said Fan Tianming. Although starting later the Chinese feed industry has recently surpassed the United States in production numbers, becoming the world's top feed producer. However the country's technology application level and independent innovation is still lacking in areas.
Over the years, Muyang has worked closely and cooperated with leading feed research and development institutes, both within China and abroad. The company also has established R&D institutes in Denmark and the United States, developing a program of technical innovation at a total cost of CNY 1.25 billion. Muyang currently has nearly 700 domestic patents, including a successful new multi-fibre puffed slowly sinking feed produced with ultra-fine grinding technology. Muyang has invested greatly in research, development and exploring new technology and production methods to stay at the forefront of machinery production.
Michael Boddington from Asian Agribusiness Consulting (AAC) has been involved in agribusiness in Asia since 2000. AAC has office both in Vietnam Ho Chi Minh City and China Beijing. So AAC has a thorough understanding of the Viet Nam and China aqua industry and produces up-to-date research reports on the market. We can offer insights on supply and demand trends and comments on the future structure of Asian agribusiness. If you would like to know more please email This email address is being protected from spambots. You need JavaScript enabled to view it.This email address is being protected from spambots. You need JavaScript enabled to view it.
Source: http://finance.ifeng.com/a/20140522/12390740_0.shtml