An unexpected alliance between New Hope and the largest seafood supplier, ASIANSEA
After a merger earlier in the year with Australia’s third largest beef processor, KPC, famous domestic husbandry integrator, New Hope, revealed its ambitious plan to dominate the raw material segment of the supply chain.
Recently, New Hope and ASIASEA signed a strategic cooperation agreement, proposing the setup of a direct products supply system, collaboration to develop new products, and sharing of business intelligence and consumer information.
New Hope will be making a large scale investment in ASIASEA. Despite the investment amount undisclosed, it is claimed that a few large investment groups will also take part in this capital injection, including The World Bank, Temasek, ADM, and Mitsui Business Group.
ASIASEA is the largest seafood supplier in China, with a seafood processing capacity of 80,000 tonnes, supplying high quality seafood to approximately 20,000 restaurants and supermarkets.
Michael Boddington from Asian Agribusiness Consulting (AAC) has been involved in agribusiness in Asia since 2000. AAC has office both in Vietnam Ho Chi Minh City and China Beijing. So AAC has a thorough understanding of the Viet Nam and China aqua industry and produces up-to-date research reports on the market. We can offer insights on supply and demand trends and comments on the future structure of Asian agribusiness. If you would like to know more please email This email address is being protected from spambots. You need JavaScript enabled to view it.This email address is being protected from spambots. You need JavaScript enabled to view it.