China Meat Processing Industry Characteristics
Due to incomplete standards, the quality of processed meat products varies greatly.
Low, medium, and high end processed meat products attract different types of consumers.
Low end cooked meat products mainly target customers in third and fourth tier cities, rural areas, and some food catering companies in first and second tier cities.
The most active market is the medium end processed products market, aiming specifically at those in the middle class.
High end products include both traditional Chinese and western products, such as Chinese ham and bacon.
Low and medium end products account for 40% of the total market share, with prices at CNY 16~20/ Kg and CNY 21~40/ Kg, respectively. Less than 20% of the market share is made up of high end products, with prices higher than CNY 40/ Kg.
Michael Boddington from Asian Agribusiness Consulting (AAC) has been involved in agribusiness in Asia since 2000. AAC has office both in Vietnam Ho Chi Minh City and China Beijing. So AAC has a thorough understanding of the Viet Nam and China aqua industry and produces up-to-date research reports on the market. We can offer insights on supply and demand trends and comments on the future structure of Asian agribusiness. If you would like to know more please email This email address is being protected from spambots. You need JavaScript enabled to view it.This email address is being protected from spambots. You need JavaScript enabled to view it.